Who we are

We are two senior qualitative researchers, who always work in tandem, with a combined 35 years of experience in the industry.


Jesús Ibañez



Jesús began his trajectory as an avid observer of society, trends and consumer products early on as a teenager. He started conducting surveys in the early 90s while he was still studying sociology, as he wanted to become a researcher. He specialised in qualitative research, choosing, in a way, to opt out of numbers and a focus on quantitative research. Since then, he’s become an enthusiast of talking to people and always observing and questioning the occurrences of day-to-day life.


Carlos Valle-Inclán



Carlos began his journey in market research in the early years of the 21st century, when he had not yet finished his degree in sociology. It was clear to him that this was the career path he wanted to pursue. He worked in three different market research agencies before co-founding Question Box. He has always enjoyed his job and loves exchanging insights with people and learning from them. He’s always reflecting on social behaviours and the different elements that influence them.

We belong to the Spanish Association of Market Research.