As a teenager, Jesús was amazed by trends, people’s consumption behaviours in shopping and leisure, brands that came and went… That’s what led him to study Sociology. From there, the path was clear: to become an analyst of social reality, trends and consumption. He made it to the battlefield in the late 90s: recruiting, interviewing, doing ethnos of all kinds… Now, 20 years later, he is still doing what he loves as a qualitative project manager. Outside the office, but always with the social radar on, he is a huge fan of sneakers, music festivals, yoga and his partner’s travel blog. He can’t stand reggaeton, crowds and me toos.
Carlos became certain that market research was his thing during his freshman year at the Complutense University of Madrid, where he studied Sociology. Before becoming a Questioner he spent almost 10 years in the world of research, where hard work gained him a qualitative personality, becoming an expert in a long list of sectors, from leisure (here, spirits, American diners or tobacco, to name a few, keep nurturing his interest in people) to the world of technology, where smartphones and videogames lead the pack. He is also not unfamiliar with the world of banking and investments. When he is not working, you can easily spot him in his football clothes. He enjoys playing midfield, since this position provides a 360º view of the game. Outside the playing field you can find him pen in hand, writing short novels that he perfects at a literary workshop. There, he shares and gains knowledge on the art of words. And, of course, he is often seen enjoying a good lager, or the newly discovered, hop-flavoured Ipas -- a new world unfolds!
Expert on the street, casual interactions, guerrilla and in situ recruitment
Expert on decoration, feminine care products and the latest women’s trends
Expert on the other side of clients. A much-needed marketing approach when it comes to fine-tuning research
Expert on kids and teens and their particular rules of the game. Dynamic and empathetic